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Laws of UX: Using Psychology to Design Better Products & Services (Color Edition)

MRP: Rs.2,659.00
Price in points: 2659 points
9781492055310
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Minimum quantity for "Laws of UX: Using Psychology to Design Better Products & Services (Color Edition)" is 1.

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You’ll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles

 

Books

Author:
Jon Yablonski
Binding:
Paperback
Condition Type:
New
Country Origin:
USA
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 15-25 days
Leadtime to ship in days(if not in stock):
ships in 15-25 days
Pages:
152
Publication Date:
12/05/2020
Publisher:
‎ O'Reilly Media
Year:
2020

Dimensions

Dimensions (W x H x D):
6 x 9 x .3 inch