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Information Architecture For The World Wide Web,3/Ed

MRP: Rs.1,300.00
Price in points: 1300 points
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The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they’re looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale web sites that are manageable, appealing, and easy to navigate.

This new edition of Information Architecture for the World Wide Web is thoroughly updated to address emerging technologies—with recent examples, new scenarios, and information on best practices—yet it maintains its focus on fundamentals.

Topics range from aesthetics to mechanics and include:

  • An overview of information architecture for both newcomers and experienced practitioners.

  • The fundamental components of an architecture, demonstrating the interconnected nature of these systems, with updates for tagging, folksonomies, social classification, and guided navigation.

  • Tools, techniques, and methods that take you from research to strategy and design to implementa¬tion. This edition discusses blueprints, wireframes, and the role of diagrams in the design phase.

  • A series of short essays that provide practical tips and philosophical advice for those who work on information architecture.

  • The business of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture.

  • Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way.

With an emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches—and unlearn outmoded ones.

About the Authors
Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week, The Economist, Fortune, and The Wall Street Journal. You can contact Peter Morville by email ( You can also find him offline at 42.2 N 83.4 W or online at and

Louis Rosenfeld is an independent information architecture consultant and founder of Rosenfeld Media (, a user experience publishing house. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou has helped such organizations as Accenture, AT&T, Caterpillar, Ford, and Microsoft make their information easier to find. He has been a regular contributor to Web Review, Internet World, and CIO magazines, and played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). Lou is co-founder of the Information Architecture Institute ( and UXnet, the User Experience Network ( He blogs regularly at


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