Mapping Experiences

(Author)
Visit Page
Books by him and info about author and more.

Are you a Author?
Learn more here

Save 12%
9789352133871
MRP: 97500
You Pay: 86668
You save: ₹108.32
Leadtime to ship in days (default): Usually Ships in 1-2 Days
In stock
Price in points: 867 points
+

Minimum quantity for "Mapping Experiences" is 1.

Our advantages


  • — Different payment methods
  • — Best price


    Payment options
    Delivery
    Leadtime to ship in days (default)Usually Ships in 1-2 Days

    All Indian Reprints of O'Reilly are printed in Grayscale.

    Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

    Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.

    Mapping Experiences is divided into three parts:

    • Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
    • Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
    • See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
    Books
    Author
    James Kalbach
    Binding
    Paperback
    Condition Type
    New
    Country Origin
    India
    Edition
    First
    Gift Wrap
    No
    Leadtime to ship in days (default)
    Usually Ships in 1-2 Days
    Pages
    384
    Publication Date
    01/06/2016
    Publisher
    Shroff/O'Reilly
    Year
    2016

    Table of Contents (9789352133871_toc.pdf, 46 Kb) [Download]

    Possibly you may be interested
    • Most Popular
    • Bestsellers
    • Recently Viewed
     
     
     
    Fast and high quality delivery

    Our company makes delivery all over the country

    Quality assurance and service

    We offer only those goods, in which quality we are sure

    Returns within 30 days

    You have 30 days to test your purchase