"About the BookIn a very short time span, Lean UX went from an obscure idea to a transformative way of building and delivering products that meet the customers needs. Its now a critical approach to design and needs to be top-of-mind for every designer, developer, and product manager.
Jared Spool, Cofounder, Center Centre UX Design School
Customer Development and Lean Startup changed the way businesses are built, because even the smartest teams cant predict market and user behavior. This book brings both methodologies to UX so you can build cheaper, faster, andmost importantlybetter experiences.
Alex Osterwalder, Author and Entrepreneur;
Cofounder, Business Model Foundry GmbH
If youre struggling to ship winning user experiences with agile development methods, get this book! Jeff and Josh share proven methods for creative ideation, planning, and problem-solving without heavy deliverable baggage. The new edition brings some crucial updates, including help with designing and tracking experiments, and refinements to many of the critical tools of lean UX.
Christian Crumlish, VP of Product, 7cups.com;
Coauthor, Designing Social Interfaces, Second Edition
In the time since Lean UX was first published, the practices it outlines have become widespread. The revised and expanded Lean UX 2nd Edition will show you how to apply Lean UX thinking to both green fields and sustaining innovation projects, create the right company culture for success and inspire you with new case studies of Lean UX in practice.
Lane Goldstone, Cofounder, Brooklyn Copper Cookware