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Design for How People Think: Using Brain Science to Build Better Products

MRP: Rs.800.00
Price in points: 800 points
9789352138241
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Minimum quantity for "Design for How People Think: Using Brain Science to Build Better Products" is 1.

All Indian Reprints of O'Reilly are printed in Grayscale.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience

Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes

Learn how to immediately apply what you’ve learned to improve your products and services

Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Books

Author:
John Whalen
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
No
Leadtime to ship in days (default):
Usually Ships in 12-15 Days
Leadtime to ship in days (if not in stock):
Usually Ships in 12-15 Days
Pages:
240
Publication Date:
23/04/2019
Publisher:
Shroff/O'Reilly
Year:
2019

Dimensions

Dimensions (W x H x D):
6x9x0.45 inches

Table of Contents (9789352138241_toc.pdf, 1,406 Kb) [Download]