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Lean AI: How Innovative Startups Use Artificial Intelligence to Grow

MRP: Rs.825.00
Price in points: 825 points
9789352139668
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Minimum quantity for "Lean AI: How Innovative Startups Use Artificial Intelligence to Grow" is 1.

All Indian Reprints of O'Reilly are printed in Grayscale

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers to usher in the new age of Autonomous Marketing.

  • Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
  • Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
  • Explore ways to use AI for marketing purposes
  • Understand the key metrics for determining the growth of your startup
  • Determine the right strategy to foster user acquisition in your company
  • Manage the increased complexity and risk inherent in AI projects

Books

Author:
Lomit Patel
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 1-2 days
Leadtime to ship in days(if not in stock):
ships in 12-15 days
Pages:
825
Publisher:
Shroff/O'Reilly
Year:
2020

Dimensions

Dimensions (W x H x D):
6 x 9 x .5 inch

Table of Contents (9789352139668_toc.pdf, 146 Kb) [Download]