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Laws of UX: Using Psychology to Design Better Products & Services

MRP: Rs.625.00
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9789352139989
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All Indian Reprints of O'Reilly are printed in Grayscale

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint' of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You'll learn: 

  • How aesthetically pleasing design creates positive responses 
  • The principles from psychology most useful for designers 
  • How these psychology principles relate to UX heuristics 
  • Predictive models including Fitts's law, Jakob's law, and Hick's law 
  • Ethical implications of using psychology in design 
  • A framework for applying these principles
 

Books

Author:
Jon Yablonski
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 1-2 days
Leadtime to ship in days(if not in stock):
ships in 12-15 days
Pages:
152
Publisher:
Shroff/O'Reilly
Year:
2020

Dimensions

Dimensions (W x H x D):
6 x 9 x .3 inch

Table of Contents (9789352139989_toc.pdf, 114 Kb) [Download]