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Principles Of Marketing: Text and Cases

MRP: Rs.550.00
Price in points: 550 points
9789355420305
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Minimum quantity for "Principles Of Marketing: Text and Cases" is 1.

This book enlightens the readers by providing a lucid exposition of the various concepts of marketing. It deals with major topics such as Consumer Behaviour, STP (Segmentation, Targeting, and Positioning), Product Management (Including Branding and Packaging), Pricing, Distribution, Promotion, and Retail Management. This book also covers contemporary issues in marketing like network marketing, green marketing, viral marketing, and event marketing.

This book provides information backed by illustrious examples in the Indian context. The inclusion of Case Studies would help the student to introduce with real-time exposure and be practical with the different approaches of marketing. One chapter is included on international marketing to provide knowledge about International Operations in addition to domestic marketing. This book would be invaluable not only for beginners but also for those who have a quest for knowledge.

More specifically this book would serve the purpose of students of management (BBA & MBA) and commerce (B.Com & M.Com) across all Indian Universities. The clear unambiguous presentation would encourage the reader to voraciously grab every detail of the book. In a nutshell, this book would be an amalgamation of the core marketing concept and the current trend of marketing and studies.

Books

Author 1:
Dr. Mrinal Kanti Das
Author 2:
Dr. Soumya Mukherjee
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 1-2 days
Leadtime to ship in days(if not in stock):
ships in 12-15 days
Pages:
396
Publication Date:
13/01/2022
Publisher:
Shroff Publishers & Distributors Pvt. Ltd.
Year:
2022

Dimensions

Dimensions (W x H x D):
7 x 9 x 0.8 inch

Table of Contents (9789355420305_toc.pdf, 153 Kb) [Download]