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Behavioral Data Analysis with R and Python:Customer-Driven Data for Real Business Results

MRP: Rs.1,350.00 You save: Rs.135.00 (10%)
Net Price: Rs.1,215.00
Price in points: 1215 points
9789391043605
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All Indian Reprints of O'Reilly are printed in Grayscale

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

  • Understand the specifics of behavioral data
  • Explore the differences between measurement and prediction
  • Learn how to clean and prepare behavioral data
  • Design and analyze experiments to drive optimal business decisions
  • Use behavioral data to understand and measure cause and effect
  • Segment customers in a transparent and insightful way

Books

Author:
Florent Buisson
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 1-2 days
Leadtime to ship in days(if not in stock):
ships in 12-15 days
Pages:
360
Publication Date:
26/06/2021
Publisher:
Shroff/O'Reilly
Year:
2021

Dimensions

Dimensions (W x H x D):
7 x 9 x 0.7 inch

Table of Contents (9789391043605_toc.pdf, 179 Kb) [Download]