Business & Finance

This book enlightens the readers by providing a lucid exposition of the various concepts of marketing. It deals with major topics such as Consumer Behaviour, STP (Segmentation, Targeting, and Positioning), Product Management (Including Branding and Packaging), Pricing, Distribution, Promotion, and Retail Management. This book also covers contemporary issues in marketing like network marketing, green marketing, viral marketing, and event marketing.
Author 1Dr. Mrinal Kanti Das Author 2Dr. Soumya Mukherjee
All Indian Reprints of O'Reilly are printed in Grayscale The Lightning Network (LN) is a rapidly growing second-layer payment protocol that works on top of Bitcoin to provide near-instantaneous transactions between two parties. With this practical guide, authors Andreas M. Antonopoulos, Olaoluwa Osuntokun, and Rene Pickhardt explain how this advancement will enable the next level of scale for Bitcoin, increasing speed and privacy while reducing fees.
Author 1Andreas M. Antonopoulos Author 2Olaoluwa Osuntokun
All Indian Reprints of O'Reilly are printed in Grayscale Algorithmic trading, once the exclusive domain of institutional players, is now open to small organizations and individual traders using online platforms. The tool of choice for many traders today is Python and its ecosystem of powerful packages. In this practical book, author Yves Hilpisch shows students, academics, and practitioners how to use Python in the fascinating field of algorithmic trading.
AuthorYves Hilpisch BindingPaperback
All Indian Reprints of O'Reilly are printed in Grayscale Over the next few decades, machine learning and data science will transform the finance industry. With this practical book, analysts, traders, researchers, and developers will learn how to build machine learning algorithms crucial to the industry. You’ll examine ML concepts and over 20 case studies in supervised, unsupervised, and reinforcement learning, along with natural language processing (NLP).  
AuthorHariom Tatsat Author 1Brad Lookabaugh
All Indian Reprints of O'Reilly are printed in Grayscale Many industries have been revolutionized by the widespread adoption of AI and machine learning. The programmatic availability of historical and real-time financial data in combination with techniques from AI and machine learning will also change the financial industry in a fundamental way. This practical book explains how to use AI and machine learning to discover statistical inefficiencies in financial markets and exploit them through algorithmic trading.  
AuthorYves Hilpisch BindingPaperback
“Career Guidebook for IT in Consultancy “ is a complete handbook that provides a guideline to careers in IT Consultancies. The idea behind the publication is to introduce IT professionals to the career paths in this sector of the consulting industry. The chapters in the book cover the...
Author 1Essvale Corporation Ltd. BindingPaperback
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All Indian Reprints of O'Reilly are printed in Grayscale. Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
AuthorJames Kalbach BindingPaperback
Satchidanand Pradhan  is a Technical Analyst and an active full-time trader. Having completed his graduation in the pharmaceutical sciences from Mumbai University, he started his career in the pharma industry.  Hemant Kale  is a Technical Analyst and a Financial Planner. He completed his graduation in Commerce from Sydenham College in Mumbai. His academic career was very bright having been a Mumbai University rank holder.  Dr. Shrirang Joshi  is a Technical Analyst and a Psychiatrist. He graduated in medicine and specialized in Psychiatry from Grant Medical College in Mumbai. He is practicing Psychiatrist and a Lecturer in Psychology. 
Author 1Satchidanand Pradhan Author 2Hemant Kale
Satchidanand Pradhan is a Technical Analyst and an active full-time trader. Having completed his graduation in the pharmaceutical sciences from Mumbai University, he started his career in the pharma industry.  Hemant Kale is a Technical Analyst and a Financial Planner. He completed his graduation in Commerce from Sydenham College in Mumbai. His academic career was very bright having been a Mumbai University rank holder.  Dr. Shrirang Joshi is a Technical Analyst and a Psychiatrist. He graduated in medicine and specialized in Psychiatry from Grant Medical College in Mumbai. He is practicing Psychiatrist and a Lecturer in Psychology. 
Author 1Satchidanand Pradhan Author 2Hemant Kale