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7 x 9 x .7 inch, ships in 12-15 days, 384, Shroff / O'Reilly, 2020, Forthcoming, N, Paperback, New, India, Second, Stephen Wendel

All Indian Reprints of O'Reilly are printed in Grayscale

Designers and managers hope their products become essential for users integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.

Minimum quantity for "Designing for Behavior Change: Applying Psychology and Behavioral Economics, Second Edition" is 1.

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6 x 9 x .7 inch, Usually ships in 12-15 days, Usually ships in 1-2 days, 364, Shroff/O'Reilly, 2019, N, First, Mike Mason, Paperback, New, India, Xiao Guo

The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business.

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Minimum quantity for "Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business" is 1.

No, 2017, Shroff/O'Reilly, First, India, Paperback, New, Laura Busche
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:

  • Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone
  • Content creation: craft an engaging experience with content formats and copywriting formulas and templates
  • Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
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2011, Shroff/Bizle, 1, New, Paperback, Essvale Corporation Ltd.
The fastest growingsector of the financial services industry requires professionals from thefastest growing industry in history. There are reports of a...
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