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Designing for Behavior Change: Applying Psychology and Behavioral Economics, Second Edition

MRP: Rs.1,350.00
Price in points: 1350 points
9789352139910
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Minimum quantity for "Designing for Behavior Change: Applying Psychology and Behavioral Economics, Second Edition" is 1.

All Indian Reprints of O'Reilly are printed in Grayscale

Designers and managers hope their products become essential for users integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products-to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

  • Learn the three main strategies to help people change behavior
  • Identify behaviors your target audience seeks to change-and obstacles that stand in their way
  • Develop effective designs that are enjoyable to use
  • Measure your product's impact and learn ways to improve it
  • Combine behavioral science with data science to pinpoint problems and test potential solutions

Books

Author:
Stephen Wendel
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
Second
Gift Wrap:
N
Leadtime to ship in days (default):
ships in 1-2 days
Leadtime to ship in days(if not in stock):
ships in 12-15 days
Pages:
384
Publication Date:
09/07/2020
Publisher:
Shroff / O'Reilly
Year:
2020

Dimensions

Dimensions (W x H x D):
7 x 9 x .7 inch

Table of Contents (9789352139910_toc.pdf, 190 Kb) [Download]