The CIMA BA1 Complete Text introduces the economic and operating context of business and how the factors of competition, the behaviour of financial markets and government economic policy can influence an organisation.
The BA1 Study Text is designed to complement your own learning style, whether that’s gaining a thorough understanding of the evaluation and forecasting the behaviour of consumers, or simply concentrating on the key examinable topics. Plus, all Kaplan Publishing Complete Texts are approved by the Chartered Institute of Management Accountants (CIMA) so you can be confident that the material fully covers the syllabus.
• Macroeconomic and Institutional Context of Business
• Microeconomic and Organisational Context of Business
• Informational Context of Business
• Financial Context of Business