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Building up Green Businesses

MRP: Rs.450.00
Price in points: 450 points
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Several factors are coming together that are creating a more favourable environment for 'Green Entrepreneurs'. There is growing awareness, even demand from public, governments and even businesses to make every aspect of societal activities– be it energy generation and consumption, transportation, computing, finance, food production, industrial production - sustainable environmentally as well as financially. Even consumers are willing to pay a small premium to procure 'Greener' alternatives. All this is creating a market need for innovations that promote sustainability. As a result, financiers are also willing to invest in such ideas. Such an ecosystem consisting of positive public perception, regulatory support from governments, markets and financial backing is exactly what is required for 'Green' innovation to thrive.

Mr. Chetan Maini
CEO, Mahindra Reva Electric Vehicles Pvt. Ltd
Co-founder, REVA Electric Car Company

Yes, it would definitely be a good option to start a Green Startup and the main challenge is internal belief, the vision must come from the top management team. The next challenge is credibility. Your practices or products must be externally certified. Being environmentally sensitive is not expensive, actually it will reduce your cost, because wastage is reduced and if properly implemented – you will gain a competitive edge over your competitor.
Mr. Param Kannampilly
Chairman & Managing Director,
Concept Hospitality Pvt. Ltd.

“A practical approach for any organization to GO GREEN for making themselves self sustainable in this competitive environment”

Only after the last tree has been cut down ……
The last River has been poisoned ……
The last fish caught …..
Only then, we will find that money cannot
be eaten.....

Imagine this
One day you come out from your house, And all you see
is big puffs of black smoke and no trees!
All you see the Cars and no Birds! All you smell is
gasoline and no flowers!

What kind of life is that?…so Go Green


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Shroff Publishers & Distributors Pvt. Ltd