Marketing & Online Marketing

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Shows salespeople what’s at the heart ? and soul ? of customer-success driven selling in 55 punchy chapters: The success of your customer is your top priority. Packed with hundreds of those ""one good tips"" you find in a single sales book, this one’s a fast, no-nonsense read from two pro’s with 65 years’ experience. ""Not-Real"" examples to help sellers spot and avoid unproductive, unprofessional patterns.

This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the ential ability to read and adapt to the natural behavior of your customers. Versatility makes customers feel comfortable and ready to buy, so sales increase measurably. It's been used by more than one million people around the world. If you learn to be Versatile, ou will see immediate, direct results.

Win- Win Selling Book Description Whether you are a new or experienced salesperson, you can adopt the unique problem-solving Counselor mindset and avoid or address the four key obstacles to buying, using Counselor techniques: Relating -- create an open, trusting relationship as a base for solving problems. Avoids a lack of trust. Discovery -- bring out and understand your customer's problems, goals and visions, so you can create solutions together. Avoids a sense that the customer doesn't need your solutions.

Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more. Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

Product placement has emerged as one of the preferred means for advertisers and marketers to reach out to their consumers in addition to the traditional advertising strategies. Increasing proliferation of advertisement has led to a state where messages do not always reach the prospective consumer. It is in this situation that effective product placement is playing a vital role in bridging this gap. This book is an attempt to explain the different aspects of product placement in diverse mediums like films, television serials, books, video games, songs, news and reality television shows. Innovative concepts like celebrity product placement, reverse product placement and digital product placements are also incorporated into the book. The book features numerous examples to substantiate the different aspects of product placements. Although product placement is a very effective strategy in marketing communications it still garners a lot of brickbats because of the ethical considerations involved. Therefore this book has incorporated the ethical and regulatory dimensions of product placement in different medium. About the Authors Dr. Samta Jain has earned Doctorate in Psychology and is currently working as an Associate Dean and Professor at IBS Business School Mumbai. She has 14 years of experience in Corporate and Academic fields and has extended several training programs, consultations to Corporate, NGO’s and Academic Institutions. She was on regular training panels for Rajasthan Police Academy. Her consultations include Corporate restructuring, Recruitments, Job Profiling, Performance Appraisal and Reward Systems, Job Evaluations, Competency Mapping, Assessment Centres, behavioral and soft skills trainings etc. She is also an author, writer and regular contributor to many magazines and Journals of National and International level. She has contributed 70 National and International Papers. She is a Consulting Editor of Dimensions, an International Journal of Management by IBS Mumbai. She started her academic career at IIM Ahmedabad  as an Academic Associate and Junior Faculty. She has been awarded Human Rights Millennium Award-2000 jointly by IIHR, UNESCO and UNICEF. She has also been conferred with “Ms. Super Brain Award” consolation prize four times by CSR, New Delhi. She is a recipient of Bharat Excellence Award conferred by FFI, New Delhi for her special contribution to environmental research. She has been felicitated as Best Professor in Human resource Management at 2nd Asia Best B-School Awards, at Singapore for the year 2011; awarded Best Young Teacher Award by Higher Education Forum and AICAR Business School , 2011 and also the Best Faculty Award by IBS from IBSAF-2011. She is a  recipient of Best Faculty by Bombay Management Association for the year 2013. Ms. Lopamudra Ghosh holds a masters degree in Marketing Management from Kalyani University. She is presently working as an analyst market research in a Gurgaon based KPO. She has earlier worked as a Faculty Member in IBS Mumbai Business School Mumbai for 5 years and also has around 4 years of experience in the corporate world working with reputed financial organizations like ICICI Bank and Bajaj Allianz life Insurance Co. Ltd. Her area of expertise is Marketing Management, Business Research Methods and Market Research. Her research interests are in the areas of Brand Management, Advertising and Market Research. She has published research papers in reputed journals and has made many presentations in national and International conferences. Her case study- “Business as unusual- A case on Body Shop”was adjudged the Best Case Study in “Manthan –The Churning’- A Marketing Case Competition organized by ICFAI Business School, Gurgaon in March, 2007.

The Service sector is the fastest growing sector in all economies around the world. The significant nature of this sector is that change is not only rapid, but is also often discontinuous. Businesses which were the rage some time back have disappeared. New businesses, unknown till now, have become dominant. Services are integral parts of, and are influencing the management and growth of, other sectors of the economy. Naturally, the service business attracts the attention of academicians all the time. This book tries to incorporate the latest thoughts on the subject. No book on services will be up-to-date, for the simple reason that changes, and obsolescence, occur at a very rapid rate.

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

E-Marketing for Beginners This book is just one step of next to the question that would come to anybody’s mind after making a website. "My site is ready, now what!" Marketing of the website, making it popular from search engine as well as human point of view is very important. Tools needed for successful tuning and presenting the sites are listed. The most important part is traffic. How to buy targeted traffic is also discussed. Using the traffic to build a list, creating unique offers and keeping the visitor interested are the key elements for getting success. More and more traffic sources are discovered on a daily basis. It would be apt to subscribe for the mailing list and get regular updates on this issue.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

Ten years ago, Novell's customer service division was pleasing customers. But in a high-impact transformation, the division changed the way it handles customer care. Now it is no longer a cost center: it contributes significantly to Novell's profitability. From the executives to the front-line people, everyone changed they way they work, making Novell's customer service a major differentiator in the marketplace. A human story of best practices literally paying off.