Ten years ago, Novell's customer service division was pleasing customers. But in a high-impact transformation, the division changed the way it handles customer care. Now it is no longer a cost center: it contributes significantly to Novell's profitability. From the executives to the front-line people, everyone changed they way they work, making Novell's customer service a major differentiator in the marketplace. A human story of best practices literally paying off.
Minimum quantity for "Service Excellence @ Novell: Taking Customer Service from Cost to Profit" is 1.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
E-Marketing for Beginners This book is just one step of next to the question that would come to anybody’s mind after making a website. "My site is ready, now what!" Marketing of the website, making it popular from search engine as well as human point of view is very important. Tools needed for successful tuning and presenting the sites are listed. The most important part is traffic. How to buy targeted traffic is also discussed. Using the traffic to build a list, creating unique offers and keeping the visitor interested are the key elements for getting success. More and more traffic sources are discovered on a daily basis. It would be apt to subscribe for the mailing list and get regular updates on this issue.
Minimum quantity for "E-Marketing for Beginners" is 1.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
Minimum quantity for "The Social Media Marketing Book" is 1.
Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking designall carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:
The Service sector is the fastest growing sector in all economies around the world. The significant nature of this sector is that change is not only rapid, but is also often discontinuous. Businesses which were the rage some time back have disappeared. New businesses, unknown till now, have become dominant. Services are integral parts of, and are influencing the management and growth of, other sectors of the economy. Naturally, the service business attracts the attention of academicians all the time. This book tries to incorporate the latest thoughts on the subject. No book on services will be up-to-date, for the simple reason that changes, and obsolescence, occur at a very rapid rate.
Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more.
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
Minimum quantity for "Art & Science Of Online Marketing" is 1.
Shows salespeople what’s
at the heart ? and soul ? of customer-success driven selling in 55 punchy
chapters: The success of your customer is your top priority. Packed with
hundreds of those ""one good tips"" you find in a single
sales book, this one’s a fast, no-nonsense read from two pro’s with 65 years’
experience. ""Not-Real"" examples to help sellers spot and
avoid unproductive, unprofessional patterns.
Minimum quantity for "Get Real Selling: Your Personal Coach for Real Sales Excellence" is 1.
This classic adapts the
concepts of The Social Styles Handbook for salespeople. It teaches the
powerful, yet simple skill of Versatility - the ential ability to read and
adapt to the natural behavior of your customers. Versatility makes customers
feel comfortable and ready to buy, so sales increase measurably. It's been used
by more than one million people around the world. If you learn to be Versatile,
ou will see immediate, direct results.
Minimum quantity for "Versatile Selling " is 1.
Win- Win Selling Book
Description Whether you are a new or experienced salesperson, you can adopt the
unique problem-solving Counselor mindset and avoid or address the four key
obstacles to buying, using Counselor techniques: Relating -- create an open,
trusting relationship as a base for solving problems. Avoids a lack of trust.
Discovery -- bring out and understand your customer's problems, goals and
visions, so you can create solutions together. Avoids a sense that the customer
doesn't need your solutions.
Minimum quantity for "Win-Win Selling " is 1.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. Youll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodologys Build-Measure-Learn loop.