Categories Categories

Free shipping Free shipping

The Social Media Marketing Book

MRP: Rs.625.00
Price in points: 625 points
9789352136469
In stock
(Usually ships in 1-2 days)
+

Minimum quantity for "The Social Media Marketing Book" is 1.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Soli

Books

Author:
Dan Zarella
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ships in 1-2 days
Leadtime to ship in days (if not in stock):
Usually ships in 12-15 days
Pages:
244
Publisher:
Shroff / O'Reilly
Year:
2017

Dimensions

Dimensions (W x H x D):
9 x 7 x 0.4 inch

Table of Contents (9789352136469_toc.pdf, 565 Kb) [Download]