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2012, Shroff/O'Reilly, N, 2, Paperback, New, Enge
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit for late-breaking updates, checklists, worksheets, templates, and guides.

"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
—Tony Hsieh, CEO of, Inc., author of New York Times bestseller Delivering Happiness

About the Authors
Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog ( regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).

Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA,, Internet Retailer, SMX, SES, PubCon, O’Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at,,,, and He is currently producing a video-based SEO training and coaching program at

As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post,,, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.

Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.

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23x18x5, 3, Shroff/O'Reilly, New, PaperBack, Stephan Spencer, Eric Enge, Jessie Stricchiola
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO...
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2006, Shroff/O'Reilly, N, 1, Paperback, New, Faroult
For all the buzz about trendy IT techniques, data processing is still at the core of our systems, especially now that enterprises all over the world are confronted with exploding volumes of data. Database performance has become a major headache, and most IT departments believe that developers should provide simple SQL code to solve immediate problems and let DBAs tune any "bad SQL" later

In The Art of SQL, author and SQL expert Stephane Faroult argues that this "safe approach" only leads to disaster. His insightful book, named after Art of War by Sun Tzu, contends that writing quick inefficient code is sweeping the dirt under the rug. SQL code may run for 5 to 10 years, surviving several major releases of the database management system and on several generations of hardware. The code must be fast and sound from the start, and that requires a firm understanding of SQL and relational theory

The Art of SQL offers best practices that teach experienced SQL users to focus on strategy rather than specifics. Faroult's approach takes a page from Sun Tzu's classic treatise by viewing database design as a military campaign. You need knowledge, skills, and talent. Talent can't be taught, but every strategist from Sun Tzu to modern-day generals believed that it can be nurtured through the experience of others. They passed on their experience acquired in the field through basic principles that served as guiding stars amid the sound and fury of battle. This is what Faroult does with SQL

Like a successful battle plan, good architectural choices are based on contingencies. What if the volume of this or that table increases unexpectedly? What if, following a merger, the number of users doubles? What if you want to keep several years of data online? Faroult's way of looking at SQL performance may be unconventional and unique, but he's deadly serious about writing good SQL and using SQL well. The Art of SQL is not a cookbook, listing problems and giving recipes. The aim is to get you-and your manager-to raise good questions. About the Authors Stéphane Faroult first discovered relational databases and the SQL language back in 1983. He joined Oracle France in their early days (after a brief spell with IBM and a bout of teaching at the University of Ottawa) and soon developed an interest in performance and tuning topics. After leaving Oracle in 1988, he briefly tried to reform and did a bit of operational research, but after one year, he succumbed again to relational databases. He has been continuously performing database consultancy since then, and founded RoughSea Ltd in 1998. Peter Robson Graduated in geology from Durham University (1968), then taught at Edinburgh University, obtaining an M.Phil in geology 1975. Worked in Greece as a geologist (1973,74), and then in University of Newcastle specialising in geological databases. Joined the British Geological Survey 1980, and has steered the organisations' use of database ever since, as data architect and database administrator. Has worked with databases since 1977, relational databases since 1981, and Oracle since 1985. He has lectured widely in the UK on geological aspects of database and has specialised on aspects of the SQL system as well as data modelling from the corporate architecture down to the departmental level. He has presented at various Oracle database conferences both in the UK, Europe and North America. Currently a director on the board of the UK Oracle Users Group.

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Usually ships in 12-15 days, 2015, Shroff/O'Reilly, Usually ships in 12-15 days, No, New, India, First, Greever
Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.

Using firsthand stories and lessons from prominent figures in the design community, this book examines the good, the bad, and the ugly of feedback. You’ll come away with tips, actionable insights, activities, and a cheat sheet for practicing critique as a part of your collaborative process.

This book covers:
  • Best practices (and anti-patterns) for giving and receiving critique
  • Cultural aspects that influence your ability to critique constructively
  • When, how much, and how often to use critique in the creative process
  • Facilitation techniques for making critiques timely and more effective
  • Strategies for dealing with difficult people and challenging situations
About the Authors
Adam Connor is an Experienced Design Director with Mad*Pow based in Portsmouth, NH. Focusing on the design of digital products and services, Adam combines a background in Computer Science, Film and Illustration with 10+ years as an experience designer to produce efficient and effective solutions. Adam is also an accomplished illustrator and public speaker.

Aaron Irizarry is Director of User Experience for Nasdaq Product Design and has been building online products for startups and large corporations for over 10 years. Aaron is also a public speaker and consults with companies providing design studio and collaborative critique workshops to help their product teams and stakeholders/managers improve the discussion around product design. Aaron is heavily involved in the design community where he helps organize meetups and conferences.
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9 X 7 X 3.34 inch, 720, 2014, Shroff/The X-Team, Check Description, 2, Paperback, New, Anindita Das Bhattacharjee
Out of Print Click here for the New Third Edition
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7 X 9 X 0.4 inch, 200, Shroff/X-Team, 2018, Usually Ships in 1-2 Days, No, Paperback, New, Third, Anindita Das Bhattacharya

Artificial intelligence impacts the society with its diversified application in different domains, such as market segments like stock market, manufacturing or in Research and Development. Artificial intelligence now a days extends its frontier in technology and knowledge.

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23X18X2, 2016, Shroff/The X-Team, 1, New, PaperBack, Subhasree Bhattacharjee

History and applications of AI are well described in the book. Blind search, heuristic search techniques, MINIMAX algorithm, logic of proposition and predicate, Logic programming are analysed in a simple manner. Semantic net, frame and script are described with suitable examples.

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7.25 x 9.5 x 1.4 inch, Usually ships in 12-15 days, Usually ships in 12-15 days, Pearson India, 1999, N, Third, Paperback, New, India, Patrick Henry Winston

This book explains how it is possible for computers to reason and perceive, thus introducing the field called artificial intelligence. This book would appeal to programmers, professionals and students. This completely rewritten and updated edition reflects the revolutionary progress made since the previous edition was published.

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No, 2014, Shroff Publishers & Distributors Pvt. Ltd, First, India, Paperback, New, Deva

The book “Artificial Intelligence” is primarily intended to serve as a textbook for undergraduate & postgraduate engineering students. The book covers syllabus prescribed by most Indian universities and institutes.
This book provides knowledge in a simple and systematic manner.

What Readers can Expect from this Book
The book is written as a concise textbook with some noticeable features.

(a) Unified theme of presentation: The book presents an integrated approach by demonstrating their inter-relationship between chapters of diverse thoughts. The Readers who do not have enough background can take advantage and are not misled with the concept. Readers will enjoy the book especially for its totality with an ultimate aim to build intelligent machines.

(b) Comprehensive coverage of the mathematical models: The book provides a comprehensive coverage of the mathematical models on artificial intelligence. At graduate level students face much difficulty in studying from research papers and journals. The book bridges the potential gap between the textbooks and research papers.

(c) Concise & independent chapters: Readers can easily follow the book because it is written in a concise manner. Many chapters contain plenty of examples to illustrate well-selected materials. This can help the reader to focus on the materials of particular interest. The author has tried to make each chapter independent (although chapters or sections may cite each other).

(d) Line Diagrams: The book includes around 190 line diagrams to give the readers a better insight to the subject. Readers will enjoy the book for they directly get a deeper view of the subject through diagrams with a minimal reading of the text.

(e) Examples: The book contains solved example problems, review questions, and exercise problems. A list of review questions is attached with each chapter.

How to Use This Book:
The book has been written keeping the interest of students in mind and integrates the underlying technical aspects and subsequent research aspects. Students should read from the first chapter to the last chapter, then pick whatever you like to read as per your syllabus. You should make a serious effort to answer the self-examination questions and do other assignments given by the instructor. Do not be satisfied with what
these techniques are, but always ask yourself how and why these techniques are useful for decision support.

For graduate students, this book serves as a road map for their own research. With the advice you should read number of technical papers, present your comments, and consider how to apply the theory or how to extend the work. You may not be able do much in a regular semester, but you may elaborate on your findings for your thesis or graduate project. (if you are so interested).

About the Author
Rahul Deva, M. Tech having 10 years of experience in the field of academics. Presently, he is working as Assistant Professor in Department of Computer Science and Engineering at Krishna Engineering College, Mohan Nagar, Ghaziabad. He has been teaching the subject of Artificial Intelligence to the graduate students of his department for the last 6 years. His research interests include Artificial Intelligence, Computer Networks & Database.

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2014, Shroff/O'Reilly, No, First, New, India, Finger
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

About the Authors
Lutz Finger, a director at LinkedIn, is an authority on social media and text analytics. He’s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group.

Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).

Soumitra Dutta, an authority on the impact of new technology on business, is the dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University. Previously he was a Professorat INSEAD, a leading graduate business school. He is also co-founder and former Chairman of Fisheye Analytics.
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2005, Shroff/O'Reilly, N, 1, Paperback, New, Lee
When ASP.NET hit the street a couple of years ago, it was a real eye-opener. Microsoft's tool for creating dynamic, server side web applications introduced Web Forms, a feature with the same rapid drag and drop convenience enjoyed by Visual Basic developers, along with a method for creating XML-based web services. ASP.NET was more than an upgrade of Active Server Pages it was a quantum leap ahead. Now Microsoft has a new version of ASP.NET as part of its upcoming next generation release of the Visual Studio .NET development platform. ASP.NET 2.0 is already available in beta release, and web developers are anxious to get a good look at it. That's exactly what our new Developer's Notebook allows you to do. More than just an introduction to ASP.NET 2.0, this practical guide acquaints you with all of the new features through nearly 50 hands-on projects. Each one places emphasis on changes in the new release that can increase productivity, simplify programming tasks, and help you add functionality to your applications. For example, ASP.NET 2.0 includes master pages, themes, and skins so you can build applications with a consistent page layout and design. Other changes allow for the automatic creation of web pages for use on mobile devices, while wizards and controls allow you to perform frequent tasks (like data access) without having to write a single line of code. ASP.NET 2.0: A Developer's Notebook also includes suggestions for further experimentation, links to on-line documentation, and practical notes and warnings from the author regarding changes to the new version. The new Developer's Notebooks series from O'Reilly offers an in-depth first look at important new tools for software developers. Emphasizing example over explanation and practice over theory, they focus on learning by doing you'll get the goods straight from the masters, in an informal and code-intensive style. If you want to get up to speed on ASP.NET 2.0 before its official release, this all lab, no lecture book will get you there. About the Author Wei-Meng Lee, is a technologist and founder of Developer Learning Solutions, a technology company specializing in hands-on training on the latest Microsoft technologies. Wei-Meng speaks regularly at international conferences and has authored and coauthored numerous books on .NET, XML, and wireless technologies, including ASP.NET 2.0: A Developer's Notebook and the NET Compact Framework Pocket Guide (both from O'Reilly Media, Inc). He writes extensively for the O'Reilly Network on topics ranging from .NET to Mac OS X.
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18x23x2, 2011, Shroff/Packt Publishing, 1, India, Paperback, New, Atul Gupta, Sudhanshu Hate, Andrew Siemer

A truly hands-on book for ASP.NET 4 Developers

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