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If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin
Gaines explain critical differences between enterprise and consumer products,
and deliver strategies for overcoming challenges when building for the
enterprise. You’ll learn how to cultivate knowledge of your organization, the
products you build, and the industry you serve.
Explore why:
- Identifying
customer vs user problems is an enterprise project manager’s main
challenge
- Effective
collaboration requires in-depth knowledge of the organization
- Analyzing
data is key to understanding why users buy and retain your product
- Having
experience in the industry you’re building products for is valuable
- Product
longevity depends on knowing where the industry isheaded
