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Product Development

2014, Shroff/O'Reilly, No, First, New, India, Patton

All Indian Reprints of O'Reilly are printed in Grayscale.

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.

Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.

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Rs.825.00
2015, Shroff/O'Reilly, No, First, New, India, Cohen
Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production.

For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use.
  • Learn 11 deadly sins that kill product development projects
  • Get an overview of how electronic products are manufactured
  • Determine whether your idea has a good chance of being profitable
  • Narrow down the product’s functionality and associated costs
  • Generate requirements that describe the final product’s details
  • Select your processor, operating system, and power sources
  • Learn how to comply with safety regulations and standards
  • Dive into development from rapid prototyping to manufacturing
Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.

About the Author
Al is a software and systems engineer/manager and lifelong technophile who’s been engaged in developing medical devices and other high-reliability products. His passion is in working with fellow engineers and diverse stakeholders to forge innovative technologies into products that fill a need and that people like to use.

He’s the author of a successful textbook on computer communications, numerous articles (most recently on the topics of developing home telemonitoring systems and using Android as an OS for medical devices). Al lives with his wife Marian and son Ben in Newton MA.
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Rs.1,100.00
No, 2016, Shroff/O'Reilly, First, India, Paperback, New, Hurff

All Indian Reprints of O'Reilly are printed in Grayscale.

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.

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Rs.750.00
9 X 6 X 0.4 inches, Usually Ships in 1-2 Days, 200, Shroff/O'reilly, 2018, No, First, Paperback, New, India, Melissa Perri

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.


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Rs.550.00
9 X 6 X 0.85 inch, Usually Ships in 1-2 Days, 184, Shroff/O'Reilly, 2018, No, First, Benjamin Gaines, Paperback, New, Blair Reeves

All Indian Reprints of O'Reilly are printed in Grayscale.

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.

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Rs.550.00
(Usually ships in 10-12 days), 250, 2017, Shroff/O'Reilly, (Usually ships in 1-2 days), No, Paperback, New, India, First, Travis Lowdermilk

All Indian Reprints of O'Reilly are printed in Grayscale.

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.

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Rs.725.00
248, 2017, Shroff/O'Reilly, No, First, Paperback, New, India, Richard Banfield

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?


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Rs.650.00
6x9x0.35 inch, 188, 29/11/2017, Shroff/O'Reilly, 2017, Usually Ships in 1-2 Days, No, Paperback, New, India, First, Matt LeMay

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.


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Rs.550.00
7x9x0.49 inch, 268, Usually Ships in 1-2 Days, 29/11/2017, Shroff/O'Reilly, 2017, No, First, Evan Ryan, Bruce McCarthy, Paperback, New, India, C. Todd Lombardo

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.


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Rs.650.00
2008, Shroff/O'Reilly, N, 1, Paperback, New, Merholz
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. About the Authors Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training, and public events. At Adaptive Path, Peter began with a focus on information architecture, and over time expanded his knowledge to include product strategy, user research, and practice development. He's worked with a wide variety of clients, from large companies such as Intel, Vanguard, and United Airlines, to smaller, avant-garde firms like SocialText (an enterprise wiki startup) and Rojo (an RSS feedreader acquired by Six Apart). Peter's personal blog, http://peterme.com/, and his essays for Adaptive Path demonstrate his foresight on issues of information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining of the term "blog" in 1999 when it was still a nascent genre. Todd Wilkens is the design researcher for Adaptive Path. Thanks to over a decade of experience in research and design he holds a passionate belief that focusing on and truly understanding people allows us to create products and services that provide compelling experiences and real value. Todd's work has focused on everything from online communities to digital video to youth, religion, and culture. He is adept at working with people from different backgrounds to synthesize product, business, technology, and user needs into cohesive strategies and designs. He is also well-versed in social science theory and a wide-ranging toolkit of methods from ethnography and interviewing to statistical analysis and eye-tracking. He publishes and speaks regularly on design research and human-centered design generally. He also teaches courses and workshops in design research, interaction design, information architecture, and sociology at at professional events as well as at several universities and colleges. Brandon Schauer is an experience design director for Adaptive Path. He speaks on, writes about, and practices design as a means to create value. He has a decade of experience developing new user experiences on the Web, desktops, and products. His passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World. Brandon holds two master-level degrees from schools with the Illinois Institute of Technology, a Master of Design from the Institute of Design in Chicago and an MBA from the Stuart School of Business. Brandon also has a love of Excel that is unnatural for a designer. David Verba is Director of Technology for Adaptive Path, a leading user experience company. His many years of technical leadership and architecture experience cover a broad range of projects and strategies. David brings 15 years of development experience with both open source and more traditional technologies to Adaptive Path. In addition to the typical mix including Sun, Java, and Oracle he has many years of involvement with a variety of open source approaches including linux, perl, apache, mysql, postgres and now ruby and ruby on rails. He launched the WholePeople.com initiative as part of Whole Foods Inc and also provided necessary technical leadership to the Measure Map product acquired by Google.
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Rs.300.00