Categories Categories

Rapid Techniques for Mapping Experiences

MRP: Rs.200.00
Price in points: 200 points
9789352138401
In stock
(Usually ships in 1-2 days)
+

Minimum quantity for "Rapid Techniques for Mapping Experiences" is 1.

All Indian Reprints of O'Reilly are printed in Grayscale.

If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.

Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:

Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map

Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram

Illustrate: help others visualize the experience and find a common understanding

Align: use workshops to evaluate the mapping effort and produce actionable ideas

Books

Author:
Jim Kalbach
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
N
Leadtime to ship in days (default):
Usually ships in 1-2 days
Leadtime to ship in days(if not in stock):
Usually ships in 12-15 days
Pages:
48
Publisher:
Shroff/O'Reilly
Year:
2019

Dimensions

Dimensions (W x H x D):
6 x 9 x .09 inch

Table of Contents (9789352138401_toc.pdf, 5,343 Kb) [Download]