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UX Strategy: How to Devise Innovative Digital Products that People Want (Grayscale Indian Edition)

MRP: Rs.950.00 You save: Rs.190.00 (20%)
Net Price: Rs.760.00
Price in points: 760 points
9789352136254
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Minimum quantity for "UX Strategy: How to Devise Innovative Digital Products that People Want (Grayscale Indian Edition)" is 1.

All Indian Reprints of O'Reilly are printed in Grayscale.

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

• Define and validate your target users through provisional personas and customer discovery techniques

• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value

• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes

• Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Books

Author:
Jaime Levy
Binding:
Paperback
Condition Type:
New
Country Origin:
India
Edition:
First
Gift Wrap:
No
Leadtime to ship in days (default):
Usually Ships in 1-2 Days
Pages:
312
Publication Date:
01/07/2015
Publisher:
Shroff/O'Reilly
Year:
2017

Dimensions

Dimensions (W x H x D):
22.86 X 17.78 X 1.45 cms

Table of Contents (9789352136254_toc.pdf, 79 Kb) [Download]