UX Strategy: How to Devise Innovative Digital Products that People Want (Grayscale Indian Edition)

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9789352136254
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    All Indian Reprints of O'Reilly are printed in Grayscale.

    User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

    • Define and validate your target users through provisional personas and customer discovery techniques

    • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value

    • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes

    • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

    Books
    Author
    Jaime Levy
    Binding
    Paperback
    Condition Type
    New
    Country Origin
    India
    Edition
    First
    Gift Wrap
    No
    Leadtime to ship in days (default)
    Usually Ships in 1-2 Days
    Pages
    312
    Publication Date
    01/07/2015
    Publisher
    Shroff/O'Reilly
    Year
    2017
    Dimensions
    Dimensions (W x H x D)
    22.86 X 17.78 X 1.45 cms

    Table of Contents (9789352136254_toc.pdf, 79 Kb) [Download]

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